Infinity Holidays is proud to announce the launch of its latest collaboration with VisitBritain, designed to inspire travellers to explore the UK’s hidden gems through engaging self-drive itineraries. From the historic streets of York to the rugged beauty of Northumberland, and from the cultural delights of Cardiff to the stunning Highlands of Scotland, the campaign is designed to equip travel agents with everything they need to expand their UK offerings. 

The campaign features a series of fully bookable itineraries, including: 

• Northeast of England & Scottish Borders: Explore Manchester, York, Durham, Newcastle, Hexham, Carlisle, Dumfries, and Edinburgh. Highlights include guided city tours, castles, whisky tastings, and scenic drives through historic landscapes. 

• The Midlands & Southern Wales: Visit Cardiff, Swansea, the Brecon Beacons, Worcester, Stratford-upon-Avon, Birmingham, Ironbridge, and the Peak District, with curated stops for castles, distilleries, dark skies, and literary heritage. 

• Scotland – Aberdeen, Angus, Dundee & Edinburgh: Discover the Scottish Highlands, historic castles, whisky distilleries, golf museums, and breathtaking scenery. 

• Northwest England & Northern Wales: From Manchester to Chester via the Lake District, Liverpool, Wrexham, and Conway, offering music and football experiences, historic towns, and stunning national parks. 

This initiative aims to boost agent sales by providing fully curated experiences while educating agents on new destinations and travel opportunities across the UK. 

Jo Rendall, Business Leader at Infinity Holidays, said: “This partnership with VisitBritain is an exciting opportunity to grow the UK market with our travel agent network. By showcasing new products and hidden gems, we’re helping agents inspire travellers to see more than just the major cities.” 

Ashleigh O’Reilly, Marketing Manager at Infinity Holidays, said: “We want agents to feel confident promoting these itineraries. By providing in-depth itineraries, marketing assets, and webinars, we’re equipping them with the knowledge to sell unique UK experiences that their clients will remember forever.” 

Marketing assets, including social tiles, flyers, detailed itineraries, and agent webinars, will be available throughout the campaign to support agents in promoting these experiences.